CA Agentur | Web3 & Blockchain
Digital participation needs a clear benefit.
We connect Web3 and blockchain with brand strategy, customer experience and cultural relevance. We start with the experience of the people who will take part.
Web3 for your brand.
Web3 projects can enable digital belonging, verifiable ownership or new forms of participation. Whether a blockchain is necessary depends on the task. An additional technical layer needs to offer a clear benefit to participants and operators.
CA Agentur therefore considers Web3 in the context of brand positioning, community and the customer journey. Access, a digital collection or an activation only works when people understand what they receive and how to take part.
Questions before the concept
- Which need or experience is at the centre?
- What kind of participation is clear and attractive to the audience?
- Which features actually require a blockchain?
- How will onboarding, support and ongoing operations work?
- Which partners and responsibilities are needed?
Areas of work
The right perspective for your project.
Brand, technology and delivery belong together.
Strategy, experience and technology.
Brand and audience
We develop a role for the project that fits the brand and the behaviour of its audience. Digital and physical touchpoints are treated as a connected experience.
Concept and architecture
The technical solution follows the user journey. Access, wallet use, data processing and platform dependencies are explained clearly. Regulatory and contractual questions are addressed with the relevant specialists.
Activation and operations
A brand experience needs content, communication, opportunities to participate and reliable processes. Before launch, we define how operations, support and further development will be organised.
Explore further perspectives in Brand Innovation and Marketing and immersive brand experiences.
Samsung Gen3Gate / TX1.
For Samsung Gen3Gate / TX1, the Deutscher Digital Award lists CA Agentur for Samsung Electronics. BEA World names CA Agency as the organising agency and records a joint Silver award in the B2C Event category in 2025. This reference relates to brand activation and brand experience.
These two project sources provide specific attribution for the agency, brand and activation. Further selected work is available in the project archive. Can Florian Ahegger is your point of contact for assessing a new project.
Contact
What should your next project change?
Tell us about your goal, starting point and timeframe. Together, we will define a practical first step.